Pinterest goes unused during Mother’s Day

Since its launch in Spring of 2010, Pinterest has seen unprecidented user growth. It was the fastest site to reach 10 million unique visitors, and it has acheived an estimated 20 million users. A majority of Pinterest’s users are female. Some estimates pin female users outnumbering males 4 to 1. This may help explain a curiosity that Pinterest’s servers experienced yesterday.

Pinterest’s IT staff got an alert at about 10AM that server traffic was only 1% of normal volume. This is normally a symptom that something is preventing users from accessing the site. They scrambled to find out what it was that was blocking people from the website. Internally, the servers showed no connectivity problems. Amazon’s cloud services were all operating normally. No one at the office had trouble getting to the website.  The Pinterest employees continued trying to identify the problem until about 1pm when server traffic started slowly climbing.

At this point, they realized that all of their users were being taken out to brunch. The demographic of females between 25 and 54 with children were all celebrating Mother’s Day. At that moment, the intrepid IT team remembered to call their mothers and wish them a Happy Mother’s Day. Except for Steve, who just sent his mother an offensive but witty link on someecards. She pinned it later that day.

We contacted Simone Overton, 48 year old mother of two, to get a users perspective on the false alarm.

Oh sure, I’m normally on Pinterest first thing on Sunday mornings, but Frank took me down to Millie’s Cafe for Brunch. It was so sweet of him. They had the most delectable kale and goat cheese frittata. I found a recipe online as soon as I got home and pinned it to my brunch board. I was happy to see that it got two repins that afternoon! My girlfriend said that she would have her daughter make it for her next Mother’s Day.

Survey Shows 93% of Pinterest Users Don’t Understand Pinterest

A recent survey conducted on 1,000 Pinterest users shows that a large majority of users joined the hot new social service without even understanding its purpose. Of those users, 80% of them don’t even know where to begin or why they are even on the service.

As recent stats show, Pinterest popularity is skyrocketing, as their traffic has increased 40x over the last 6 months. But what are these users using the service for? No one really knows. In fact, we reached out to some of the most active Pinterest users and asked how they are using the service. Mona Fonsworth, age 42, says she spends roughly 6-7 hours a day using the service. She makes use of her “pinboard” by “pinning” pictures of random things she comes across. We asked her to give us an idea of the sort of things she likes to pin. “I honestly don’t keep track. At this point, I’m just using it as a photo album.” said Mona. “Yesterday, I pinned a picture of my overflowing trash bin to remind myself to stop being lazy and take it out.”

We interviewed one user who pins nothing but photos of his grandmother. When we asked him why, he replied “I don’t know. She’s interesting. Isn’t that the point?” Another user was so flustered by Pinterest, he yelled at us. “I’m done”, he said. “What am I supposed to pin, my dog? A picture of me singing in the shower? The tea I made this morning? The color blue? This is bullshit. If I’m supposed to take a picture of everything I like, it can kiss my ass.”

We even came across some users who have been diagnosed with Pinterest-related illnesses. We caught up with a local psychiatrist, Doctor Huntsberg to help us get to the bottom of this. “It seems that the stress and confusion of being so close to understanding the service, but not quite getting there, is pushing a lot of people to their limits”, she said. “We’re seeing many of these people developing mild to severe nausea, anxiety and even depression.” When we asked her what she recommends to others who may be experiencing these symptoms, she said “Just use Facebook. It makes a lot more sense.”