Google+, Google’s social network, has been a major focus at Google. They have put a lot of resources and effort into making it the social web that connects all of their products and services. Though it’s nothing more than a Facebook competitor, Google has much bigger plans for its product, planning to bring it to Google’s core to leverage interaction and valuable profile data to enhance their services. Though Google has been touting huge growth and massive amounts of new users, we decided to do our own research.
The latest numbers from Google claim that Google+ has reached 500 million users and 100 million “active users”. This is an impressive stat, given that the service has only existed for about a year and a half. But, when you actually use the service, you may notice that only 1 or 2 of your friends ever say a word on the service. Are we supposed to believe that 1 in 5 users are using Google+ on a regular basis? WRONG.
Though we had every intention of doing our own research, we actually didn’t have any way to conduct this research, or really any clue how we would get these numbers on our own. Luckily, we have an inside source at Google, so we just pawned it off on him (or her – but most likely him , let’s be honest). Anyway, long story short, there are only 1,000 total users using Google+ on a daily basis. And, the term “using” is meant to be taking lightly. We don’t mean posting every day, we mean actually visiting the site daily.
And if you were curious where Google came up with that 100 million “active users” number, they measure “active users” as a user who has logged in to the Google+ service at least once. One time. That means that 400 million users probably signed up on accident, or thought they were getting a Gmail account, or both.
Anyway, Merry Christmas.