In March, Amazon launched their own app store for Android apps. You might be thinking, “why would Amazon launch an app store?” Well, let’s put it this way. I have no idea. It’s weird. In fact, it weirds me out so much that I’ve decided to put no effort in researching how the hell it works. Do they have exclusive apps that aren’t in Google’s own app store, “Google Play” (ugh that name, another thing that I don’t want to get into). Are they selling the same apps at a different cost than Google Play? Does that mean if I own an Android device, I’m obligated to search several app stores just to find a todo list app?
Well, the saturation continues today as America’s favorite dollar store, Dollar Tree has decided to make their mobile debut with their own Android app store. Their motivation is clear – they intend to only sell apps priced at $1. No more, no less. Apps included in Dollar Tree Appstore at launch will be Angry Birds, Fruit Ninja, and around 2,000 camera apps.
We reached out to Dollar Tree CEO, Bob Sasser for comment. “Do what? What are we launching?” I told Bob about the Appstore. “Android? Well we sell some robot toys in our stores but I don’t know what that is specifically. We may carry it. Give your nearest Dollar Tree a call.” I went on to explain smartphones, told him all about the app ecosystem, how mobile platforms work, etc. I talked for nearly an hour. “Adam, let me stop you there. The things you’ve just said to me are way over my head. We sell retail items for a dollar. We don’t do any of this gadget stuff.”
I was pretty frustrated at this point, so we got the Mockcrunch team on the case. From our research, we were able to determine that a single Dollar Tree corporate intern was behind this initiative. We reached out to James Farely, the intern who created the project. “Dollar Tree needs innovation. Our CEO is clueless, so I thought I’d help out a bit. I didn’t take this to Bob because I knew he wouldn’t get it.”
We asked James if any executives were aware of the Dollar Tree Appstore. “Haha, yeah right”, he said. “This company is a total nightmare. They are still selling retail products at a dollar. The brand is locked in. Inflation continues to rise, and we can’t steer from that dollar price. That just means our products continue to get shittier. In 10 years, we’ll only be selling single sheets of paper.”