Mitt Romney has a lot of work to do if he wants to steal away the likely second term of President Obama. Politics tend to get messy – from attack ads to aggressive promises, and the 2012 race probably won’t be much different. We’re already seeing some punches thrown on both sides. Today, Romney has thrown another.
ICANN’s recent decision to open up Top-Level Domains (TLDs) has organizations rallying to own new .whatever website address extensions (instead of the standard .com, .net, .org, etc). We’ve already seen Google rallying for .lol, .youtube and others. Today, the Mitt Romney campaign has applied for quite a few TLDs, many to combat against Obama’s campaign. These TLDs include .hope and .obama. A list of all TLDs the Romney campaign is rallying for are listed below.
Some of these domains are really offensive and shocking. Also, each TLD costs $200,000, putting this move at a potential $4.4M. We will keep an eye on any potential blowback of this effort.