Last week, Apple announced it’s superb first quarter 2012 earnings, beating estimates yet again and bringing in more revenue than many countries. It was no surprise that Apple’s range of popular products and services continued to sell very well, as their recent dominance has yet to waver. But one statistic has come as a shock to many analysts, as it truly puts into perspective just how many iPhones Apple sold this quarter.
Today, Hotcakes of America, a corporation that distributes and oversees all hotcakes nationwide, released their Q1 earnings of 2012. There were only 36.13 million hotcakes sold this quarter, nearly 1 million less than total iPhones sold. This is a significant win for Apple, as hotcake sales have long been a universal benchmark to measure success.
Is this a sign that people are eating less hotcakes, or that Apple has discovered the real secret to satisfying the apetites of our generation. We reached out to Anthony Jemima, COO of Hotcakes of America for some insight.
“Well you have to understand, part of the problem here is pancakes. Hotcakes are not pancakes. This is a very common misconception. Unfortunately for us, chains such as IHOP and Denny’s have helped establish pancakes as an American breakfast norm. When we landed our major partnership with McDonald’s, we felt we were on the right track to continued supremacy. The truth is, hotcake sales are down. We’re not happy about it”, said Jemima. “But let’s be clear. Hotcakes aren’t going anywhere.”
We asked Anthony what’s next for hotcakes. “We’re currently looking for a Community Manager to help us engage on Social Media channels. We intend to launch a major campaign later this year to put hotcakes back in the spotlight. I can tell you one thing – you ever see pictures floating around the Internet of rabbits with a pancake on their head? The original was a hotcake. Yes, we’re going there.”